Flora tipográfica catalana, 1930-1960

This paper focuses on three figures of the Catalan graphic scene in mid-20th century: Enric Crous Vidal, Ricard Giralt Miracle and Joan Trochut Blanchard. Of different background, training and impact, they all were associated—to a greater or lesser extent—with the ‘Graphie latine’, a response to the modernist typography canon from Central Europe that would be led by the ‘Swiss school’.
The three authors show different ways of handling the expressive power of typography—which, in those years, witnessed the gradual decline of letterpress and the steady rise of offset litho. Two of them (Crous, Trochut) follow a path where modulation and formal proposition render graphic solutions of high complexity, but feasible within modernity. Giralt’s pro- posals, on the other hand, are closer to form than to modulation.