Queretaro state’s touristic promotion is proposed as example of public communication. Approximately since 1997 it has been articulated to the competitive advantages of the state,
as well as to the official publicity and the figure of the governor. In this paper, through the use
of discourse analysis, we examine its structure and the image that is been constructed from the
values promoted by each administration, since that time and until 2015
Corral-Velazquez, G. (2017). Public Communication in Touristic Promotion. A review in Queretaro. Comunicación Y Medios, (36), 115–126. https://doi.org/10.5354/0719-1529.2017.45952
